Before the Logo: Build the Logic
Open The Brand Strategy Guide →
Being true to your brand isn’t about chasing trends or calling yourself “authentic.” It means knowing what you stand for and building everything around that. Before we design anything, we help our clients figure out their core logic: what drives them, and what holds their brand together. This is the basis of how we think about brand strategy before anything visual gets built. If you’re worried about overthinking it, don’t be. Avoiding the Extremes explains how to stay grounded without watering things down. Without that, it’s easy to lose the way.
When there’s no clear structure, things start to feel off. Messaging gets inconsistent. Your team makes guesses. You spend more time fixing problems than making progress. And before long, your brand starts looking and sounding like everyone else because there was nothing solid underneath.
At Relative Media, we help brands get clear on who they are so they can stay consistent over time. It’s about building a strong foundation that will help your brand grow without losing shape. When people recognize and trust what they’re seeing, they stick with you. Not because you’re flashy, but because you make sense.
