“It’s Like… Vintage NASA Meets Dive Bar Karaoke?” Perfect. We Turn That Into a Brand.
Some people show up with color codes, font pairings, and a ten-page brief. Others show up with, “I don’t know… It’s like if an old gas station had a ’90s health food store out back?”
Both are valid.
If you have no idea how to describe what you want, good. That’s kind of the point. Most of the time, the problem isn’t that you don’t know; it’s that your ideas are still floating around unspoken. Your job isn’t to explain it perfectly. It is our goal to help you bring it into focus.
All you need is a vague mood, a half-joke that accidentally nails it, and maybe one screenshot of a magazine logo from 1973. That’s enough.
Some people show up with moodboards and marketing language. You might show up with:
A voice memo that says, “I want it to feel like a VHS tape got into astrology.”
A Pinterest board titled “chaotic but safe.”
“I don’t know—like if NASA got defunded and started a bar band.”
Somewhere between “government-issue” and “karaoke flyer with heart,” we find the structure, the tone, and the design system that ties it all together.
You don’t need to explain it perfectly. You just need to show up with something that feels like it might be close.
We’ve built brands from less than this.
You can show up with:
A photo of a parking garage at night and a Post-it that says “mood??”
A dusty hardcover that smells like your grandpa’s attic.
A Pinterest board titled “maybe? idk?? help.”
One very specific song from a 1970’s airline ad.
You bring the mood, the metaphor, the vibe, we’ll extract the system hiding inside it.
We’ll ask smarter questions. We’ll make sense of your references. We’ll turn your back-of-the-napkin vibes into a real brand.
You’ll know it when you see it. That’s the moment we’re aiming for.
At Relative Media, we specialize in turning half-formed ideas into full-grown brands.
We take your weird metaphors, forgotten screenshots, and late-night text messages and translate them into something that works. Even if you don’t know how to explain it, we’ll know when it’s right, and so will you.
If you’re not sure how to describe your brand, start with The Brand Decoder.
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