Rachel Alford 6/14/26 Rachel Alford 6/14/26

Starting Something New

Being first means inventing a category nobody else is playing in.

Rachel Alford 6/7/26 Rachel Alford 6/7/26

Relative Momentum: When Your Brand Forms A Life Of Its Own

Every brand eventually starts moving on its own. Here is how that momentum builds, why it feels strange when the brand is you, and how a clear foundation helps keep it yours.

Rachel Alford 5/31/26 Rachel Alford 5/31/26

Niching Down Too Hard

Most small businesses get so specific with their branding that they accidentally build an audience of one. Learn how brand strategy helps you find the positioning that attracts real clients.

Rachel Alford 5/12/26 Rachel Alford 5/12/26

Artless

People say art imitates life, but some parts of life seem better when they remain artless.

Rachel Alford 5/5/26 Rachel Alford 5/5/26

What Your Brand Shouldn’t Have to Say

Most brands say too much. This guide breaks down what needs to be said, what should be implied, and how to create clearer, stronger branding.

Rachel Alford 4/28/26 Rachel Alford 4/28/26

Prove It

People use brands to avoid certain perceptions. Here’s how brand values shape how they’re seen and why it drives their decisions.

Rachel Alford 4/21/26 Rachel Alford 4/21/26

Give It a Second

Not everything needs to be defined at the beginning. This breaks down how your Brand Story takes shape over time and how to build a brand that sticks.