It’s Happening
People used to say it like a joke: “Soon the whole thing will be fake: ads, models, voices, brands.” It always felt far off and a little ridiculous. But now it’s here. No crew, no credits, no one behind the curtain. And the weirdest part? It’s working. The lighting looks right. The faces are flawless. Half the time, you wouldn’t even know it wasn’t real.
The technology is impressive. It can mimic tone, simulate complexity, even reflect taste. But it doesn’t stick with anything. It just adapts—automatically, endlessly. Real brands stay consistent long enough to be recognized. You just need to know what direction you’re headed and be willing to follow it on purpose. Especially now, when AI tools can hand you a trendy new template every time you blink. Without a system, you’re just remixing whatever looks fresh instead of building something that matters, and that's how you slowly spiral into oblivion.
At Relative Media, we’re here to build the system behind your brand, so every part of it connects and makes sense. That’s why Brand Logic comes first. You need a system that helps you make decisions and stick with them. That’s the human part, and it’s what makes a brand last.
If you’re not sure where you stand, start with The Brand Consistency Audit.
