This Again

Every few years, someone comes along claiming they’ve cracked the code on business, marketing, or life itself. They write a book, give a TED Talk, and suddenly, it’s the next big thing. But if you look closer, most of these “new” ideas are just ancient wisdom with a fresh coat of paint. History has a way of repeating itself, especially in business and marketing, where fresh strategies and cutting-edge trends often boil down to the same fundamental truths that have always worked.

One of the oldest warnings comes from the phrase, "A kingdom divided against itself cannot stand." In business, we see this play out when marketing efforts are misaligned with a company’s core mission, or when teams operate in silos, each pulling in different directions. A brand without cohesion — whether in its messaging, leadership, or culture — loses credibility and ultimately collapses under its own contradictions. If your team is pulling in different directions, it shows. And if your brand voice is all over the place, customers tend to get confused.

So, stop reinventing the wheel and start using it properly. New strategies are great, but they should actually work with old truths, not against them. At Relative Media, we understand that when businesses chase every new trend without a solid foundation, they often end up lost and forced to relearn what was already known. So next time someone presents the latest “groundbreaking” theory, just nod and say, “This again?”