You Can’t Keep Surprising People
One of the strangest things about being a creative is that everyone assumes you’re doing it on purpose. Every post, every visual, every weird little choice, they think it’s all deeply intentional. But half the time you're just trying things and hoping people "get it." And when they don’t, it’s easy to chalk it up to being ahead of your time.
The problem isn’t your work. It’s the fact that you haven’t given anyone a reliable way to understand what you’re doing. A logo won’t fix that. A cool typeface won’t fix that. What actually helps is having a clear position, something that ties all your experiments together. So when someone lands on your page, they don’t have to play a guessing game. They just get it.
At Relative Media, we help creatives stop reinventing themselves every time they launch a new idea. We define the through-line, build the structure, and give your work a consistent shape so people can recognize your style without needing to decode it. You still get to be unpredictable. You just don’t have to be a mystery.
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