Change the Look. Keep the Brand.
If your Brand Logic is clear and consistent, a refresh to your Visual Identity doesn’t have to be a big dramatic reset. The right refresh keeps your foundation intact while updating the parts that need to connect so all your visuals work together. If you don’t have that foundation yet, Before the Logo: Build the Logic is a good place to start.
Sometimes it’s swapping out dated elements. Other times, it’s adding consistent details to things that were never fully developed. The point is: you’re not guessing. You’re not reinventing yourself. You’re making changes that support the same message, just with better tools and clearer design.
At Relative Media, we help brands do this safely, strategically, and thoughtfully. We keep the logic that makes your business make sense, and adjust what no longer fits. Maybe your audience has shifted, you’ve expanded, or your materials just don’t feel aligned. When the structure is solid, your brand can grow and evolve without any problems.
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