You Made a Logo, Now What?
You have all the parts, But they’re not Connected.
You’ve got a logo. A website. Maybe a few colors you like. You’ve made Instagram posts, pricing sheets, signs, even a proposal doc. But every time you look at them together, they feel like they’re from different businesses. That disconnect? That’s a brand consistency problem.
And no, the solution isn’t "use the same font on everything." It’s deeper, and it makes things easier once it’s in place.
So what is brand consistency?
It’s about creating a structure that makes every part of your brand feel like it belongs. This doesn’t mean making everything the same or choosing one style and sticking to it forever. It means making sure all your visuals are cohesive and coherent as a whole.
When things are consistent:
You look confident.
People remember you faster.
You don’t have to reintroduce yourself.
Your business feels human.
Look Like You Have A Plan touches on this: the way things look is more than just cosmetic. It shows structure and intent.
What happens when things don’t match
Let’s say your website is clean and modern, but your invoice uses a different logo. Your social posts are casual, but your pitch deck is formal. Your email footer is a mess. Your onboarding materials are somewhere in a corrupted Word doc. This doesn’t make people think you’re versatile. It makes them think you’re disorganized.
And that hesitation has a cost. Design That Pays Off explains how misalignment delays trust, and how trust drives action.
No one is going to say, “Your branding feels inconsistent.” They’ll just say: "I’m not sure about this place…"
you don’t need a rebrand (probably)
You don’t have to scrap everything and start over. In fact, if your Brand Logic is strong, you can refresh your look, tone, and materials without any identity crisis at all.
We’ve helped:
A small team using ten different colors finally choose a professional palette.
A business with a great mission but scattered messaging finally sound consistent everywhere.
How consistency makes your life easier
This is the part no one talks about: consistency doesn’t just help potential customers recognize you, it helps you, too.
You stop guessing and reinventing every time you make a new piece.
You get faster at writing, designing, and sharing.
Your team knows what “on brand” means without winging it.
You spend less time fixing, more time doing.
This is what Avoiding the Extremes is really about: clear Brand Logic makes your visual communication effortless and true to you.
A quick brand consistency audit
Let’s make this practical. Here are five questions to check yourself:
Do your Social Media posts feel like they come from the same business as your About page?
Are you using the same color palette across platforms?
Does your pitch deck match your website’s tone and look?
Do your materials speak to the same kind of customer?
Would a stranger recognize your business in three different places?
If you hesitated more than once, you’re in need of more structure. That’s where we come in.
What to do if you’re way off track
Don’t panic. Don’t jump into another redesign. And definitely don’t start making more random stuff hoping it’ll feel cohesive.
Instead:
Identify the pieces that do work and feel right.
Write down why they work (tone, style, color, clarity).
Share your vision with us and we can build from there.
At Relative Media, we help small businesses stop piecing things together one Canva file at a time. We take what’s already working and build a structure around it, so your brand feels consistent, clear, and ready to grow.
