Branding Looks Simple.
Pick a logo, choose a few colors, maybe a font or two, and you’re set. Right?
But what looks effortless is usually the result of dozens of decisions, years of skill, and an internal logic you can’t see from the outside. DIY branding seems like a shortcut until you’re knee-deep in mismatched visuals, five font bundles deep, wondering why nothing makes sense.
Here’s the truth: the chaos you’re feeling is happening because you don’t have structure yet.
You’re switching between colors depending on what looks “fresh”
You’re unsure if you’ve been consistent or just repetitive
You want to look professional, but don’t know what that means for you
You keep making branding decisions one at a time, with no system behind them
Brand Logic is the invisible system behind everything that works. It’s the reason some brands feel clear and consistent, and others feel like they’re winging it.
Before you ever commission a logo or pick a typeface, you need to know how your brand thinks. What it prioritizes. What belongs, and what doesn’t.
That’s why we start here.
The Consult Deluxe: A structural deep dive into the brand that’s in your head.
You bring everything: screenshots, drafts, fonts, phrases you keep saying, even stuff you hate. We lay it all out, then help you sort through it, find the logic underneath, and build a system that actually makes sense.
We’ll map how your brand is currently being perceived: what people pick up on, what they expect, and what stays with them. Then we extract what’s already working, name the patterns, and turn it into something you can actually use, visually, verbally, and everywhere else.
Once the session is complete, you’ll receive your Brand Blueprint: a structural document that explains how your brand works.
This is the pre-foundation. The thing every other creative decision will build on.
You’ll walk away with:
A clear, grounded articulation of your brand’s identity and behavior
Visual alignment notes: what fits, what fights, and what to let go of
Internal logic to guide future choices (no more reinventing the wheel)
A synopsis of your tone, perception, and aesthetic tendencies
From there, you can:
Use it to guide your own visuals
Hand it off to another designer and build from it
Or continue with us into a full Visual Identity process—already aligned, already clear
Either way, you’re no longer guessing.
A Quick Note On Strategy: We don’t do social media strategy, because that only works if it comes from you. You know what’s happening in your business day to day...we don’t. What we do is give you a brand strong enough to guide every post, caption, offer, and update.
Once your messaging and visuals are set, showing up online gets way easier. You’ll know what fits, what doesn’t, and how to keep everything looking like it came from the same place.
And since you’re creating your own content, we can also build custom mobile presets to match your brand, so even your photos stay on-brand, without overthinking it.
At Relative Media, we don’t build brands from scratch. We extract what’s already there, clarify it, and write it down. Because if you don’t write it down, it doesn’t exist.
The Consult Deluxe session gives you that clarity.
The Brand Blueprint makes it permanent.
