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Brand Strategy | Personal Branding | Brand Perception | Simple Branding | Brand Guides

Rachel Alford 9/9/25 Rachel Alford 9/9/25

Are You Aware of Your Own Brand?

Even when you're not trying to brand yourself, you are.

Rachel Alford 9/2/25 Rachel Alford 9/2/25

It’s Happening

At Relative Media, we’re here to help every part of your brand connect and make sense.

Rachel Alford 1/14/25 Rachel Alford 1/14/25

The Echo Problem

Everyone is searching for inspiration, but few are bold enough to create it.

Rachel Alford 12/17/24 Rachel Alford 12/17/24

Apples And Oranges

One common challenge business owners face is comparing themselves to the wrong competitors.

Rachel Alford 9/2/24 Rachel Alford 9/2/24

What’s In A Name?

Language is one of the most underleveraged parts of brand strategy.

Rachel Alford 8/11/24 Rachel Alford 8/11/24

Rebrand With Intention

If your business has evolved but your identity hasn’t, it may be time to rebrand. Learn how to rebuild with structure using our Brand Blueprint.

Rachel Alford 8/1/24 Rachel Alford 8/1/24

Built From the Inside Out

Most brands start by borrowing. The ones that last figure out what makes them different and build from there. Here is how to get there.

Rachel Alford 7/30/24 Rachel Alford 7/30/24

Be the Trendsetter: Position Your Brand as a Leader

In today’s fast-paced world, staying current is essential. Tap into emerging trends to enhance your brand’s credibility and gain attention from potential customers.